Effective Date: November 1, 2025
Last Updated: November 1, 2025
1. Introduction
This privacy policy governs the website https://www.craftinghappiness.com (“Website”, “Site”), operated by Hooked Media Ltd. (“we”, “us”, “our”), a company registered in the United Kingdom.
We are committed to protecting the privacy of our visitors and users. This policy explains what personal data we collect, how we use it, the lawful basis for processing it, and your rights regarding your data under the UK General Data Protection Regulation cUK GDPR).This statement applies solely to this Website.
2. Information
We CollectWe collect information about you in the following ways:
Information You Provide Directly:When you subscribe to our email list using the sign-up form provided (e.g., via the “Grow” plugin), we collect your Name and Email Address.
Information Collected Automatically via Cookies and Third Parties:When you visit our Website, certain information may be collected automatically by us or our third-party partners using technologies like cookies, pixels, and web beacons, subject to your choices made via our Consent Management Platform.
This can include:Information about your device and browser (e.g., IP address, operating system, browser type, device type).Information about your visit (e.g., pages viewed, time spent, referring website, date/time of access).Information for advertising purposes (as detailed in Section 7).Information for website analytics (as detailed in Section 7).
We do not intentionally log other types of personal data automatically via our own server beyond what is necessary for the basic functioning and security of the site, or as collected by the third-party services detailed below.
3. How We Use Your Information
We use the information we collect for the following purposes:
To Send Email Communications: If you subscribe to our mailing list, we use your Name and Email Address to send you:Newsletters containing blog updates, new patterns, tips, and other content.
Promotional emails about our products (e.g., crochet patterns).Emails about special offers, sales, or giveaways.Notifications related to promotions (e.g., contacting giveaway winners).
To Analyse Website Traffic: We use aggregated data to understand how visitors interact with our Website, helping us improve site performance, content, and user experience (via Google Analytics).
To Display Advertising: We work with third-party advertising partners to display relevant advertising on our Website. These partners use data collected via cookies and other technologies to personalize ads (as detailed in Section 7).
To Operate Affiliate Programs: We use tracking links to potentially earn commissions on purchases made via referrals to partners like Amazon.
To Maintain Website Functionality and Security: Necessary cookies and technical data processing help ensure the site works correctly and is secure.
4. Lawful Basis for Processing
We rely on the following lawful bases under UK GDPR to process your personal data:
Consent:We rely on your explicit Consent, obtained via the sign-up form, to send you email marketing communications (newsletters, promotions, etc.).We rely on your explicit Consent, obtained via our Cookie Consent banner, for the use of non-essential cookies and tracking technologies for purposes such as analytics, personalized advertising, and affiliate tracking.
Legitimate Interests: We may rely on legitimate interests for processing necessary for website security or basic functionality, provided these interests are not overridden by your rights and interests. Essential cookies required for the site to function may operate on this basis.
Contractual Necessity: If you were to purchase directly from this Website (currently not applicable based on our discussion), processing necessary to fulfil that order would be based on contractual necessity.
5. Cookies and Consent Management
Our Website uses cookies (small text files placed on your device) and similar tracking technologies (pixels, beacons). These are used by us and our third-party partners for various purposes, including website functionality, analytics, advertising, and affiliate tracking.We classify cookies generally as:
Necessary Cookies: Essential for the basic operation of the Website.
Analytics Cookies: Help us understand how visitors use the Website.
Advertising Cookies: Used by us and our partners to display personalized advertising.
Affiliate Cookies: Used to track referrals to affiliate partners.
Your Consent: We use a Consent Management Platform (CMP) banner (currently provided by Raptive) to obtain your consent for non-essential cookies before they are placed on your device. When you first visit the site, you will be presented with this banner, offering choices to “Accept”, “Reject All”, or “Manage Settings”. By clicking “Manage Settings”, you can access more detailed information about the cookies and partners involved and make granular choices about your consent for different purposes.
Withdrawing Consent: You can withdraw or update your consent preferences at any time by clicking the “Update Privacy Settings” link typically found in the footer of the Website.Rejecting non-essential cookies via the CMP may affect your experience of some site features but will not prevent you from accessing the site. Rejecting cookies does not mean you will stop seeing ads; you may still see non-personalized ads. You can learn more about cookies at www.allaboutcookies.org.
6. Third-Party Services and Data Sharing
We use various third-party services that may collect or receive personal data.
Email Marketing: We use MailerLite and Grow to manage our email subscriber list and send email communications. When you subscribe, your Name and Email Address are transferred to MailerLite and Grow, who acts as a data processor on our behalf. MailerLite’s and Grow’s privacy policy can be found on their website. We do not share this email list with any other third parties.
Website Analytics (Google Analytics): We use Google Analytics to help us understand how visitors interact with our website. This service helps us analyze user behavior, such as page views, traffic sources, and overall site engagement, which allows us to improve our website and services. Google Analytics may collect data such as your IP address (we may use IP anonymization), browser type, device type, and Browse behaviour. For more information about how Google collects and processes data, please see Google’s Privacy Policy: https://policies.google.com/privacy. Google Analytics usage is subject to your consent choices via our CMP.
7. Advertising Partners (Raptive)
We work with third-party advertising companies to serve ads when you visit the Website. These companies use cookies and other tracking technologies to collect data about your visits to this and other websites to provide relevant advertisements about goods and services of interest to you. This data collection is subject to your consent choices via our CMP.Raptive: CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement
Binding Arbitration (“Arbitration Agreement”)
a. Applicability of Arbitration Agreement. You agree that any dispute or claim against us, or our vendors or service providers(collectively, “We” or “Us”), related in any way to your access or use of this website, to these Terms, or to any aspect of your relationship with Us, will be resolved by binding arbitration, rather than in court, except that (1) you may assert claims in small claims court if your claims qualify, so long as the matter remains in such court and advances only on an individual (non-class, non-representative) basis; and (2) you or We may seek equitable relief in court for infringement or other misuse of intellectual property rights (such as trademarks, trade dress, domain names, trade secrets, copyrights, and patents).
You agree that you must commence any arbitration or other claim within one (1) year after the dispute arises; otherwise, the claim is permanently barred, which means that you will no longer have the right to assert a claim regarding the dispute. This Arbitration Agreement will apply, without limitation, to all claims that arose or were asserted before the effective date of these Terms or any prior version of this Arbitration Agreement.
You agree in advance that you will not participate in or seek to recover monetary or other relief in any lawsuit filed against Us, alleging class, collective, and/or representative claims on your behalf. Instead, by agreeing to arbitration, you may bring your claims against any of Us in an individual arbitration proceeding (except for any Batch Arbitration, as described below). If successful on such claims, you could be awarded money or other relief by an arbitrator.
You acknowledge that you have been advised that you may consult with an attorney in deciding whether to accept these Terms, including this Arbitration Agreement.The Federal Arbitration Act governs the interpretation and enforcement of this Arbitration Agreement.
b. Process. To begin a claim, you must first send a letter describing your claim in detail, including your name and contact information, your legal claim, the specific facts giving rise to your claim (including the date(s) and amount(s) of any relevant transaction or interaction with us), and the requested relief, to 76 Aldwick Road, Bognor Regis, West Sussex, United Kingdom, PO21 2PE. You and We agree to attempt in good faith to negotiate an informal resolution of your claim. If a resolution is not reached within thirty (30) days, you may commence an arbitration action as set forth herein.
The arbitration will be conducted by JAMS, an established alternative dispute resolution provider. Disputes involving claims and counterclaims under $250,000, not inclusive of attorneys’ fees and interest, will be subject to JAMS’s most current version of the Streamlined Arbitration Rules and procedures available at http://www.jamsadr.com/rules-streamlined-arbitration/; all other claims will be subject to JAMS’s most current version of the Comprehensive Arbitration Rules and Procedures, available at http://www.jamsadr.com/rules-comprehensive-arbitration/. JAMS’s rules are also available at www.jamsadr.com or by calling JAMS at 800-352-5267. If JAMS is not available to arbitrate, the parties will select an alternative arbitral forum.
You may choose to have the arbitration conducted remotely, based on written submissions, or in person at a mutually agreed location. We will be entitled to make an offer of judgment in the arbitration proceeding. If the offer of judgment is not accepted, and the award is not more favorable than the unaccepted offer, you will be solely responsible for all costs incurred by Us after the offer of judgment is made to the extent permitted by applicable law. Any judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction.
c. Fees. If the arbitrator finds that you cannot afford to pay JAMS’s filing, administrative, hearing, and/or other fees, and you cannot obtain a waiver from JAMS, we will pay them for you. If the arbitrator determines the claims are frivolous, you agree to pay Us our attorneys’ fees and costs in the arbitration, to the extent permitted by applicable law.
d. Authority of Arbitrator. The arbitrator, and not any federal, state, or local court or agency, will have exclusive authority to resolve any dispute related to the interpretation, applicability, enforceability, or formation of this Arbitration Agreement, including, but not limited to, any claim that all or any part of this Arbitration Agreement is void or voidable. The arbitration will decide the rights and liabilities, if any, of you and Us. The arbitration proceeding will not be consolidated with any other matters or joined with any other cases or parties. The arbitrator will have the authority to grant motions dispositive of all or part of any claim.
The arbitrator will have the authority to award monetary damages and to grant any non-monetary remedy or relief available to an individual under applicable law, the arbitral forum’s rules, and these Terms (including the Arbitration Agreement). The arbitrator will issue a written award and statement of decision describing the essential findings and conclusions on which the award is based, including the calculation of any damages awarded. The arbitrator has the same authority to award relief on an individual basis that a judge in a court of law would have. The award of the arbitrator is final and binding upon you and Us.
e. Waiver of Jury Trial. You and We hereby waive any constitutional and statutory rights to sue in court and have a trial in front of a judge or a jury. You and We are instead electing that all claims and disputes will be resolved by arbitration under this Arbitration Agreement, except as specified in Section (a) above. An arbitrator can award on an individual basis the same damages and relief as a court and must follow this Agreement as a court would. However, there is no judge or jury in arbitration, and court review of an arbitration award is subject to very limited review.
f. Waiver of Class or Consolidated Actions. Except with respect to Batch Arbitration (as defined below), all claims and disputes within the scope of this Arbitration Agreement must be arbitrated on an individual basis and not on a class basis, only individual relief is available, and claims of more than one customer or user cannot be arbitrated or consolidated with those of any other customer or user. In the event that this subparagraph is deemed invalid or unenforceable neither you nor We are entitled to arbitration and instead claims and disputes will be resolved in a court as set forth in these Terms.g. Batch Arbitration.
You and We agree that, in the event that there are fifty (50) or more individual requests for arbitration of a similar nature filed against Us within an approximately (30) thirty-day period (or otherwise in close proximity) regardless of the state(s) in which such claims are filed, JAMS will administer all such similarly situated arbitration demands on a collective basis as a single, consolidated arbitration (subject to a single set of fees, proceeding schedule, and, if required, hearing) before a single arbitrator in accordance with the requirements outlined elsewhere in this section, provided that – in the event that the arbitrator deems it impracticable or inequitable to administer all such claims collectively in a single arbitration – (s)he may group demands for arbitration into groups of not fewer than twenty (20) matters, plus a remainder group as needed (or as otherwise deemed by the arbitrator to be practicable, equitable, and in best keeping with the spirit of this provision) and arbitrate each group of matters as a single, consolidated arbitration (either structure a “Batch Arbitration”). You and We agree (1) to work with JAMS in good faith to facilitate the resolution of disputes on a Batch Arbitration basis and (2) that requests for arbitration are of a “similar nature” if they arise out of the same event, agreement, or factual scenario and raise the same or similar legal issues and seek the same or similar relief.
Disagreements over the applicability of this Batch Arbitration process will be settled in a single, consolidated arbitration proceeding that includes all affected parties and is resolved by a single arbitrator subject to the requirements of this section.
This Batch Arbitration provision shall in no way be interpreted as authorizing a class or collective arbitration or action of any kind, or any suit or arbitration involving joint or consolidated claims, under any circumstances other than those expressly set forth in this section.
h. Severability. If any part or parts of this Arbitration Agreement are found under the law to be invalid or unenforceable, then such specific part or parts will be of no force and effect and will be severed, and the remainder of the Arbitration Agreement will continue in full force and effect.
i. Survival. This Arbitration Agreement will survive the termination of your relationship with Us.
j. Modification. Notwithstanding any provision in these Terms to the contrary, We agree that if We make any future material change to this Arbitration Agreement, it will not apply to any individual claim(s) for which that you had already provided notice to Us.Consent to Data Collection. These Terms of Service incorporate our Privacy Policy [link], which discloses how we, our vendorms, and our service providers collect and use data when you use the Site and/or mobile applications.
You hereby consent to the collection and use of data by us, our vendors, and our service providers as described in the Privacy Policy (including any links to other policies therein). You can revoke this consent at any time by following the opt-out instructions in the Privacy Policy or clicking the provided links on the Site.