Save Now, Make Later

Effective Date: May 1, 2025
Last Updated: May 1, 2025

1. Introduction

This privacy policy governs the website https://www.craftinghappiness.com (“Website”, “Site”), operated by Hooked Media Ltd. (“we”, “us”, “our”), a company registered in the United Kingdom.

We are committed to protecting the privacy of our visitors and users. This policy explains what personal data we collect, how we use it, the lawful basis for processing it, and your rights regarding your data under the UK General Data Protection Regulation (UK GDPR).

This statement applies solely to this Website.

2. Information We Collect

We collect information about you in the following ways:

Information You Provide Directly:

When you subscribe to our email list using the sign-up form provided (e.g., via the “Grow” plugin), we collect your Name and Email Address.
Information Collected Automatically via Cookies and Third Parties:

When you visit our Website, certain information may be collected automatically by us or our third-party partners using technologies like cookies, pixels, and web beacons, subject to your choices made via our Consent Management Platform. This can include:

Information about your device and browser (e.g., IP address, operating system, browser type, device type).
Information about your visit (e.g., pages viewed, time spent, referring website, date/time of access).
Information for advertising purposes (as detailed in Section 7).
Information for website analytics (as detailed in Section 7).
We do not intentionally log other types of personal data automatically via our own server beyond what is necessary for the basic functioning and security of the site, or as collected by the third-party services detailed below.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Send Email Communications: If you subscribe to our mailing list, we use your Name and Email Address to send you:
Newsletters containing blog updates, new patterns, tips, and other content.
Promotional emails about our products (e.g., crochet patterns).
Emails about special offers, sales, or giveaways.
Notifications related to promotions (e.g., contacting giveaway winners).
To Analyse Website Traffic: We use aggregated data to understand how visitors interact with our Website, helping us improve site performance, content, and user experience (via Google Analytics).
To Display Advertising: We work with third-party advertising partners to display relevant advertising on our Website. These partners use data collected via cookies and other technologies to personalize ads (as detailed in Section 7).
To Operate Affiliate Programs: We use tracking links to potentially earn commissions on purchases made via referrals to partners like Amazon.
To Maintain Website Functionality and Security: Necessary cookies and technical data processing help ensure the site works correctly and is secure.

4. Lawful Basis for Processing

We rely on the following lawful bases under UK GDPR to process your personal data:

Consent:
We rely on your explicit Consent, obtained via the sign-up form, to send you email marketing communications (newsletters, promotions, etc.). (Note: The specific checkbox text provided during our discussion was “I agree to my personal data being used for interest-based advertising as outlined in the Privacy Notice.”)
We rely on your explicit Consent, obtained via our Cookie Consent banner, for the use of non-essential cookies and tracking technologies for purposes such as analytics, personalized advertising, and affiliate tracking.
Legitimate Interests: We may rely on legitimate interests for processing necessary for website security or basic functionality, provided these interests are not overridden by your rights and interests. Essential cookies required for the site to function may operate on this basis.
Contractual Necessity: If you were to purchase directly from this Website (currently not applicable based on our discussion), processing necessary to fulfil that order would be based on contractual necessity.

5. Cookies and Consent Management

Our Website uses cookies (small text files placed on your device) and similar tracking technologies (pixels, beacons). These are used by us and our third-party partners for various purposes, including website functionality, analytics, advertising, and affiliate tracking.

We classify cookies generally as:

Necessary Cookies: Essential for the basic operation of the Website.
Analytics Cookies: Help us understand how visitors use the Website.
Advertising Cookies: Used by us and our partners to display personalized advertising.
Affiliate Cookies: Used to track referrals to affiliate partners.
Your Consent: We use a Consent Management Platform (CMP) banner (currently provided by Mediavine, transitioning to Raptive) to obtain your consent for non-essential cookies before they are placed on your device. When you first visit the site, you will be presented with this banner, offering choices to “Accept”, “Reject All”, or “Manage Settings”. By clicking “Manage Settings”, you can access more detailed information about the cookies and partners involved and make granular choices about your consent for different purposes.

Withdrawing Consent: You can withdraw or update your consent preferences at any time by clicking the “Update Privacy Settings” link typically found in the footer of the Website.

Rejecting non-essential cookies via the CMP may affect your experience of some site features but will not prevent you from accessing the site. Rejecting cookies does not mean you will stop seeing ads; you may still see non-personalized ads. You can learn more about cookies at www.allaboutcookies.org.

6. Third-Party Services and Data Sharing

We use various third-party services that may collect or receive personal data. We do not sell your directly collected personal data (like your email list) to third parties.

Email Marketing: We use MailerLite and Grow to manage our email subscriber list and send email communications. When you subscribe, your Name and Email Address are transferred to MailerLite and Grow, who acts as a data processor on our behalf. MailerLite’s and Grow’s privacy policy can be found on their website. We do not share this email list with any other third parties.

Website Analytics (Google Analytics): We use Google Analytics to help us understand how visitors interact with our website. This service helps us analyze user behavior, such as page views, traffic sources, and overall site engagement, which allows us to improve our website and services. Google Analytics may collect data such as your IP address (we may use IP anonymization), browser type, device type, and Browse behaviour. For more information about how Google collects and processes data, please see Google’s Privacy Policy: https://policies.google.com/privacy. Google Analytics usage is subject to your consent choices via our CMP.

Advertising Partners (Raptive): We work with third-party advertising companies to serve ads when you visit the Website. These companies use cookies and other tracking technologies to collect data about your visits to this and other websites to provide relevant advertisements about goods and services of interest to you. This data collection is subject to your consent choices via our CMP.

Raptive: This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement/

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